Just around the corner await two of the year’s biggest sales periods: Black Friday and Christmas
Therefore, the pots are boiling in the digital media landscape – as well as in companies. We have collected 5 of the things that are happening right now:
Meta and Google are presenting big AI-play outs, Threads is releasing new analysis tools, and then we have to say hello to Apple Intelligence.
All this and more in the November edition of Xtracts, your digital news overview.
1. AI news from Meta
There is a lot in the pipeline at Meta when it comes to AI.
First, they have released a generative AI model that can train itself to improve its outputs. Don’t worry, it sounds more doom-like than it really is. The model is part of Meta’s open-source approach to AI development. And that is perhaps the most frightening thing – because how wise is it really to run this open-source approach? Can it create problems with the AI technology available today? Time will tell.
Next, Meta is also developing its own search engine for Meta AI. There is no clear answer as to why, but some believe it is to make the AI-Chatbot independent of Google and Bing.
Source: Social Media Today and Social Media Today
2. Google præsenterer AI-opgraderinger til Google Shopping
Just in time for Black Friday and Christmas Sales. With the new updates, it is possible to search for more specific results, e.g. Female winter jacket for Norway. For this, Google’s AI-driven system will create a brief filled with information that you need to keep in mind when looking for a women’s jacket for your Norway trip – and of course several products that match this. As an extra gain, a description also comes with each product of why it is a match for your search.
Another addition to the Google Shopping experience is the personal feed that can now be found on the homepage. Here you will find products based on your previous preferences. Google also knows that it may take up to weeks to research products before a final purchase – therefore the update includes that Google Shopping will save your latest activity, thus allowing you to pick up where you left the next time you log in.
Last but not least, Google adds more tools for comparing and tracking prices, along with a new “Deal” page that shows you the best deals on products that match you.
Initially, the new updates are only implemented in the United States – but it will probably soon find its way to the European Google Shopping.
Source: Social Media Today and Google
3. Meta is testing options to turn off comments on ads
If the question has been asked whether comments can be turned off on Meta ads on, the answer has always been no – but now there may be changes on the way.
Meta has recently announced that they are testing the opportunity to turn comments off on their ads. At present, it is only available to selected companies, as part of the test phase.
The feature is especially intended for advertisers who work in sensitive industries running sensitive campaigns and who can at times experience unconstructive comments. For these, it can be a clear advantage with the opportunity to turn off the comments.
Conversely, it can be considered by users as something negative and as the brand is not willing to engage in dialogue – which can result in less trust of the brand. If the function becomes a reality, it should thus be used with care.
Source: Facebook
4. Threads expands with analysis tools on mobile
Since August, it has been possible to keep track of your Threads performance through your computer. Now it has also become possible on the mobile. With the analytics tools available in the app on mobile, you can now gain insight into views (both followers and non-followers), likes, answers, re-posts and quotes of your Threads posts, learn more about audience demographics (location, age and Gender) and more – at your fingertips when you need it.
You can find the tool in the right corner of your profile – but be aware that numbers will only appear once you have over 100 followers.
Threads is not yet on par with what Twitter was – or what X is – but the app is getting more and more support. Each time major changes occur at X, several users move into Threads. If such a migration continues, Threads can suddenly become of great interest among marketers dealing with social media.
Source: Social Media Today
5. Apple Intelligence is the latest AI addition – maybe a little too new
It’s been a while since both Google and Samsung added an extra touch of AI to their mobile phones, and now Apple has finally joined them – better late than never. However, there is not much to shout about – at least nothing more than there was at Google and Samsung, and it was only a very little cheers.
Apple Intelligence is the name of the latest addition. Right now, the features are very similar to what most people know: the sparkling icon that indicates that it is ai. The opportunity to get AI to write something for you, e.g. to get an email to sound more professional. An AI deleting tool that can remove items in an image. A slightly upgraded Siri. And then AI can give you a summary of a conversation, an email and other notifications.
It does not sound like much, or like something that will make everyday life significantly more efficient. However, according to Apple, we can look forward to the coming year, where larger and more comprehensive features will be added. So while the first version of Apple Intelligence most of all seems like an attempt to get up on the side of its competitors, the future may have something promising.
Source: The Verge
