News for the sunshine
The Danish spring is something special. And the last few days is no exception. So, find a spot in the sun, kick up your legs and go in depth with what has happened in the last month.
Among other things, we are going to welcome Meta AI, talk about Google (again) delaying the phasing out of cookies – and then a lot happened over at TikTok.
There is plenty to learn about, so remember the sunscreen.
This is the May edition of Xtracts, your digital news overview.
1. A lot has happened to TikTok
Once again TikTok has run afoul of the EU. This time it’s about TikTok Lite – TikTok’s less data-intensive little brother – and their latest attempt to increase activity in the app: a reward program that gives out vouchers and similar rewards for interacting with the content.
According to the EU Commission, such a program is problematic, as it is believed to be able to encourage and lead to addiction among children and young people. Based on the latest Digital Services Act (DSA) laws, this concern has led to TikTok facing the threat of fines and suspension.
In response, TikTok has voluntarily chosen to shut down the program in the EU while they address the concerns raised by the commission.
However, this does not mean that the large platform is completely off the EU Commission’s hook yet: failure to submit risk assessments and risk reduction reports can also end up costing large fines. At the same time as the controversies with the EU, TikTok is fighting to even be allowed to exist in the US.
Source: CNN
2. Google is delaying the phasing out of cookies – again
There hasn’t been one delay, not even two, but three. This is the third time Google has delayed the phase-out of third-party cookies. But why do the delays keep happening?
The UK’s Competition and Markets Authority (CMA) has set several requirements for Google’s phasing out, which stem from concerns about how the phasing out will affect the digital marketing industry. And Google still does not live up to those requirements, despite several persistent attempts.
Google continues to work on alternatives to replace cookie tracking and minimize data loss so that advertisers can continue as before. Regardless of what compensation they ultimately come up with, it will result in reduced data insight and changes for the industry.
But for now, you can breathe easy. Most agree to let the change come and adapt accordingly – which can be quite sensible, as we don’t yet know to what extent it will affect digital marketing.
Source: Social Media Today
3. OpenAI will soon respond with content and links
It’s not every day that there are AI initiatives that are beneficial for digital marketing – but they are now.
OpenAI is working on a function that will allow ChatGPT to respond to prompts with content and links. In other words: a concrete meeting between SEO and AI. That concept should make everyone involved in digital marketing open their eyes, as it gives companies a new – and potentially effective – way to create online visibility.
At present, however, it is only an agreement between OpenAI and The Financial Times, and it will therefore only be the latter’s content that can appear in ChatGPT’s responses. But if it goes like everything else in digital marketing, it’s only a matter of time before the phenomenon evolves.
Source: Search Engine Journal
4. YouTube’s new AI tool helps you produce content
AI can not only create – it can also help spark the imagination. At least that is the purpose of YouTube’s newest tool, which should make it easier to find out what to make content about – and how it should be made.
In short, you will be able to enter an input, just like with AI tools such as ChatGPT, after which you will receive related videos, tips for the specific content you can create – and eventually even a complete outline for the video. The output will be based on trends in general and trends on the platform, so you increase the chance of hitting the mark with your audience.
The tool is currently in the testing phase – and the news does not come without concern. Among other things, the debate consists of whether the fact that the output is based on existing videos will increase the amount of “identical” content on the platform.
At the same time, however, it can also help create more valuable content for users, as AI will be able to help identify the content that works.
Source: Social Media Today
5. Welcome to Meta AI
Have you ever wondered how awesome it could be to let ChatGPT be a part of your group chats? If the answer is “yes”, then your thought will soon become reality.
Meta has started implementing their own AI-assistant to their primary platforms. The tool will in many ways work the same way as ChatGPT and will be able to answer text-based prompts, all while you use Facebook, Messenger, Instagram, or WhatsApp as you usually do.
But you must be patience: Meta AI is currently only available in English – and not in Denmark. However, Meta has announced that they are in the process of rolling out the tool in several countries.
Source: Marketing Dive