If you’ve been fighting to avoid the video format in your marketing strategy because it “doesn’t quite fit into the work process” – then it’s time to re-evaluate that decision. Because with each passing day, it only becomes more important to make use of video marketing. At least if you want to be seen.
But why?
The answer is almost annoyingly simple: because it works. The average user simply remembers the video format better than blog posts, images and more. When watching a film more senses are used – and this gives the consumer a stronger overall impression.
A universe of possibilities
In addition to the above, video marketing also has the advantage that the creative potential is almost endless. With the film format, you can show your company, explain your services, document your expertise, present your employees and much more. And each format is designed uniquely to suit purpose and audience.
If you understand the interaction between form and function in your video marketing, you can target and retain your audience effectively. We have helped many companies with this – and we would also like to help you.
But initially we just want to show a selection of the many forms of video marketing that we work with. Right from brand films to explainers.
So, you can let yourself be inspired.
Brand film
The good branding film presents your company in its entirety. Your values, visions and of course your work. And it is the story that is paramount. All wrapped up in a form that is in line with your identity. You can see it as your business in video form.
Brand film: Lind & Risør (interview driven)
Brand film: ShapeScape (voiceover driven)
Brand film: Be-Terna (message-driven)
Brand film: Livingstone Safari (Voiceover driven)
Brand film: Hoei Denmark (interview driven)
Product film
The concept is in the name. A product film focuses on specific products or services and must therefore present the product in an attractive and informative way.
Product film: RuneWood (visually driven)
Product film: Kebony Wood (message driven)
Product Film: Design Rocket (voiceover driven)
Product film: Print & Rammer (voiceover driven)
Product film: Klovborg Maskinfabrik (message driven)
Product film: Simply Shirt (visually driven)
Explainers
The explainer film leans a bit on the product film, but differs by having a primarily informative purpose. Explainers explain a company, a product or a service in detail, so that the recipient is left without confusion – and with increased curiosity. Explainers often use animation to convey information in an effective and visually appealing way.
Explainer: Dit Skøde
Explainer: Base2Charge
Explainer: Generaxion – Digital Strategi
Explainer: Levehuse
Social media film
These can be found in various forms, but what they all have in common is that they are optimized to be seen and shared on social media. The length is relatively short, the format is often square (just like pictures on e.g., Instagram) and often you don’t need sound to watch them and get the point. Social media films can be used both as organic posts and as video ads.
Social media film: NODA
Social media film: DoYoga
Social media film: Clutch Cognition
Social media film: Botex
Social media film: Interiør & Genbrug
Employer Branding film
The core of a good company is skilled employees. And the competition to get them on the team is fierce. And with Employer Branding films, the employees are put in the spotlight. Their stories, values, and dreams.
Employer Branding film: Lind & Risør
Employer Branding film: What Drives Us (Generaxion)
Employer Branding film: What Drives Us (Generaxion)
Tell the right thing. Every time.
Your customers don’t want to see an advertisement. They want to be inspired. With strategically designed video content, you get value-creating content. Built with your company’s values and stories in mind. Whether it’s animated explainers, compact SoMe films – or a brand film about your company’s history and ambitions.