More followers can boost your business
Increasing the number of followers on your business Instagram profile can significantly improve your digital presence and open new opportunities for engagement and growth. And now that over half of the population in Denmark is on Instagram, perhaps there is an enormous potential waiting for you?
To succeed on Instagram as a business, however, it is important to follow a strategic approach and take advantage of the opportunities that the platform provides.
It also requires consistent effort and a clear understanding of what works with your audience.
Make a strategy
Instagram abounds with opportunities to reach your target audience. As mentioned, it is not necessarily everything that works for you – and therefore it is not everything that should be a part of your strategy.
In general, it is a good idea to start by optimizing your profile so that it is informative and visually appealing. As a business, your profile should be considered a kind of business card that gives users a clear idea of who you are. Therefore, consistently post high-quality content that appeals to your target audience.
To increase the visibility of your content and reach the right people, you can use relevant hashtags. Take some time to familiarize yourself with what potential customers would write if they needed of your product or service.
Instagram has the advantage that you can get close to the users – and enter a direct dialogue with them. You can take advantage of this by always responding to comments and participating in conversations that relate to your company – also outside your profile.
High quality does not mean uniform content. Users must not be bored: experiment with features like Stories, Reels and IGTV (Instagram TV) and find out what works for you. Also feel free to vary what it is you post and share. Behind-the-scenes, small bits of the company’s culture and daily life, and posts or stories you are tagged in by other users, can all help to establish a closer relationship with your target audience.
Instagram’s own analysis tools can be used to follow your results and adjust your strategy continuously – if necessary.
25 concrete tips for growth on Instagram
These 25 tips can contribute to growth on Instagram and a stronger online presence:
- Optimize your profile: Make your bio and profile picture inviting. Make a good first impression.
- Use Instagram’s tools: Use features such as Reels and IGTV.
- Post consistently high-quality content: Plan and use a content plan.
- Strategy for engagement: Always interact with your followers – both negative and positive inquiries.
- Cross-promotion on other platforms: Share your posts on other social media.
- Collaborate strategically with others: Work with relevant influencers and brands.
- Share User Generated Content: Show content made by your followers and mention them
- Create polls and quizzes: Create engagement with questions and polls.
- Use nonprofit organizations: Show your support for charitable causes. Consider a collaboration.
- Contests and giveaways: Attract followers with relevant prizes (preferably your product/service).
- Use hashtags: Use popular and relevant hashtags for greater reach.
- Optimization of post times: Publish at times of high activity among the target group.
- Use reviews and testimonials: Show positive feedback from your customers.
- Create an educational series: Create informative content – e.g. a course.
- Instagram takeovers: Let others manage your Instagram profile temporarily (!).
- Highlight seasons and holidays: Create content related to special days.
- Show behind-the-scenes content: Share content from everyday life in your company.
- Create Theme Challenges: Start challenges that your followers can participate in.
- Use a consistent ‘voice’ and visual identity: Follow your branding/CVI.
- Use visual storytelling: Tell stories through images and videos.
- Think in terms of SEO: Optimize your profile for Googler by mentioning relevant keywords.
- Live Q&A Sessions: Host live question-and-answer sessions for your followers.
- Take advantage of Instagram’s Stories features: Use Stories to share temporary content.
- Interviews with experts: Share knowledge through expert interviews that mention you.
Not all 25 tips will probably work for you – try them out, be patient and adjust as you go. Social media is a constantly changing landscape. Therefore, it may also be that you must give some of the things that didn’t work six months ago another chance.