TechHowl Solutions is a new IT company that specializes in customized IT solutions. And as a start-up company, you start from scratch. That’s why TechHowl Solutions and Generaxion entered a collaboration to boost brand identity, website and visibility.
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Individually adapted IT solutions
With several years of experience in the IT industry, it was time to expand the horizons further. That is why Jack Burton Rasmussen started TechHowl Solutions.
In the past, the work has primarily consisted of IT project management with a focus on operation and implementation. With TechHowl Solutions, the focus is shifted further towards helping companies with individually adapted systems such as ERP, CRM, etc. – implementation as well as development of the IT systems themselves.
A professional company with several and individually adapted solutions gathered under one roof, so that it is easy for customers to find the optimal solution.
![](https://www.generaxion.com/dk/wp-content/uploads/sites/4/2024/07/Artboard-1.png)
New on the market
Who you are and what you can offer potential customers must be established from the very beginning when you start a business.
That is why we at Generaxion initially started a website. Ongoing, this was expanded to developing a brand identity as well. The collaboration therefore offered the preparation of a CVI that should create the right feeling on the website.
As part of the future strategy for visibility and customer influx, a strong Google Ads strategy has been created.
![](https://www.generaxion.com/dk/wp-content/uploads/sites/4/2024/07/Hero_design-03-1.png)
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The right CVI
Right from the start, there was a clear idea for TechHowl Solutions’ new brand identity: the wolf as the logo and shades of blue as the overall colors. It had to be kept relatively simple, with a desire to exude a good combination of courage, confidence, expertise, innovation and professionalism.
The blue colors and the wolf should together symbolize a herd mentality, that “together we are stronger” – because in close cooperation with the customers, the individual needs can be met.
It all resulted in a comprehensive design guide with logotype, house brand and color palette.
![](https://www.generaxion.com/dk/wp-content/uploads/sites/4/2024/07/Hero_design-06-1.png)
![](https://www.generaxion.com/dk/wp-content/uploads/sites/4/2024/07/Hero_design-04-1.png)
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Professional look
Based on good dialogue and continuous reconciliation of expectations, we created a strong result, in the spirit of the customer. A clean, professional look – a CVI that matches the customer’s wishes and vision for the company. And a brand-new website.
![](https://www.generaxion.com/wp-content/uploads/2024/07/Vitkort_hand-920x613.jpg)
![](https://www.generaxion.com/wp-content/uploads/2024/07/logo-pa-brevpapir-920x690.jpg)
It was 100% the most important thing for us that we got off to an extra good start with TechHowl Solutions. And that requires many things. Throughout the process, Generaxion has shown great understanding of us, our work and our goals, so that we are not just left with a half-finished expression and unfulfilled ambitions. It was a great pleasure.
Jack Burton Rasmussen, TechHowl Solutions (Director)