Botex completes rooms. Personalized curtains and home textiles. Thorough advice from start to finish. And a curtain bus that takes it all to your home. We have collaborated with botex to grow their digital results – and the awareness of their brand.
Home textiles with performance
Botex sells more than curtains, screens and home textiles – they sell inspiration and well-being. For both privat and professional purposes.
Together with Botex’s own marketing team, we set three overall goals for the collaboration and their digital marketing:
1. Brand awareness
2. Online conversion
3. Web shop traffic
Close collaboration on 360-degree marketing
The way to Botex’s goals is built on a full funnel digital marketing setup, new brand concept and streamlined content.
A marketing setup of this size requires close communication and collaboration throughout the entire process, from ideation to execution and daily operations. Botex and Generaxion are in almost daily contact to ensure that every step of the work speaks to the right goals.
A visual concept
Botex’s new visual expression is based on three central elements: visuelle udtryk bygger på tre centrale elementer: ’The Frame. The Window. The Space’. Three familiar aspects of the home that frame, deepen and define Botex’s visual expression. Graphic elements, as well as layouts and guidelines, are created and delivered so that visual content can be continuously developed.
We take pride in good craftsmanship and have a strong focus on competent advice on curtains and home decor, personalized curtain solutions and high-quality home textiles. That is the core of our brand. Together with Generaxion, we have a digital setup that strengthens that brand – and gives us a strong digital presence.
Lone Struve Rasmussen, Marketing Manager (Botex)